Zack Darling

Zack Darling · creative executive · brand strategist

I turn brand strategy into tangible experiences.

From brand positioning and campaigns to retail environments, displays and live moments, I lead the whole journey from idea to impact.

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16+years in executive leadership
90+brands launched or scaled
26person agency built and led
7×Best Digital Creative Services Awards

Selected work

Proof, not paperwork.

A visual edit of brand, experiential, retail and fabrication work, from trade show booths to custom displays. Open an album for the deeper archive.

Custom Turn trade show booth with illuminated architectural details 2025 Trade Show BoothsExperiential Turn retail product displays inside a store Turn Retail DisplaysRetail experience Custom infinity signs and pedestals Custom Infinity Signs & PedestalsDesign and fabrication Heavy Hitters retail installation with illuminated signage and display cabinetry Heavy Hitters Retail InstallationsRetail installations Collection of branding and product advertising work Branding & Product AdvertisingCreative direction Layered personal laser-cut artwork Personal Lasercut ProjectsPersonal fabrication Envision Festival logo designed by Zack Darling Festival & Event DesignEvent design Yellow CNC-cut dimensional sign in the fabrication shop CNC Cut SignsSign fabrication
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Ventures & partnerships

Built to make ideas real.

Four ways I bring strategy, creative direction, fabrication and live experiences into the real world.

The Simple Luxe Builds · Sales Engineer

Big ideas, built for the real world.

I bridge design strategy and fabrication for custom bars, carts, trade show booths and branded installations, guiding concepts through build planning, pricing and installation.

Visit TSLB Instagram Request the capabilities deck

Vintage Space · Programming Director

Good nights don’t happen by accident.

At Flamingo Resort & Spa, I book 8+ shows each month and lead creative direction for concerts, DJ nights and pool parties, coordinating talent, ticketing, production and on-site logistics.

Visit Vintage Space

Family fabrication workshop

Where creative thinking becomes something you can touch.

As a co-owner, I connect brand strategy, retail marketing and design with a Santa Rosa workshop creating custom displays, signs, structures and sculptural work.

Visit WonderWorks

Agile creative network

The right senior talent, assembled around the work.

As a marketing strategist and brand accelerator within VESL, I help purpose-driven enterprises turn ambitious goals into tailored strategy, design and execution.

Visit VESL Collective
DJ Zack Darling performing at Feral Equinox North SF Bay Area · California

DJ · event producer · talent buyer

Every set has an arc, a peak and a landing.

Zack Darling has spent three decades inside West Coast festival culture, on the decks, behind the scenes and at the drawing board. His genre-blurring sets move through mashups, remixes, rock, bass, reggae, house and classics retooled for the dance floor.

Explore DJ Zack Darling Book Zack

Recreational drone pilot

Recreational drone films.

Aerial footage made for the joy of flying and visual storytelling. Personal, non-commercial projects only.

One career, multiple dimensions

Zack of all trades

Executive clarity.
Creative voltage.
Builder’s instincts.

Zack Darling is an award-winning creative executive, brand strategist and experiential producer who works directly with founders, executives and creative teams.

With 16+ years in executive leadership, he aligns marketing strategy with business goals, builds creative teams and directs brand, retail and live experiences from concept through production.

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The next chapter

Let’s make something people can feel.

Open to senior creative and marketing leadership roles, select strategy engagements and experiential partnerships.

zack@zackdarling.com